Sipsmith’s journey as a premium craft gin brand has evolved to put sustainability at its heart. They are on a mission to create the best gin in the world, for the world. They identified B Corp as the best way to help them on their impact journey and are now champions for the movement, recognising its value as a framework for change.
How to identify improvements to certify as a B Corp and embed sustainability
Sipsmith has a dedicated B Corp team working across departments. This ‘Kaizen team’ (Kaizen means continuous improvement in Japanese) had worked really hard on completing the B Impact Assessment (BIA), which is B Corp’s online certification tool. They were sitting at just under 75 points on their BIA, unable to identify further points to reach the 80 required to achieve certification. They were looking for additional confidence in their responses prior to submitting their assessment.
Seismic consulted with all of Sipsmith’s different departments and conducted a rapid review of their BIA answers to check they were correct and that their evidence would align with B Lab’s requirements. The team at Seismic then worked to identify additional improvements to improve Sipsmith’s score.
Continuous Improvement using the B Corp framework
After identifying an improvement plan for B Corp certification, in line with Sipsmith’s mission and vision, the improvement goals were shared between their different departments. For example, diversity and inclusion, learning and development, and improvements on employee benefits were the HR department’s part of the project.
Sipsmith successfully certified with 83.2 points in May 2021.
Outcome – A continuous improvement success story
Sipsmith are a fantastic example of a company who have maintained their integrity throughout their scale-up. They are now rolling out a robust impact roadmap to further establish themselves as sustainability leaders in the spirits industry. They’ve set out a 5 pillar strategy, ‘crafting a better future’, to achieve their goals:
- Better than Net Zero
- Better Resource Use
- Better Sourcing
- Better for our Swans (people)
- Better for our Community
Influencing an industry to join the movement
When Sipsmith were acquired by the world’s third largest spirits company, they chose to take B Corp to the leadership of Beam Suntory and engage other brands across their portfolio – fast forward two years and their efforts paid off as Makers Mark, a huge global whiskey brand, have recently certified.
“We have a seat at the leadership table of Beam Suntory, helping with the sustainable journey that they’re on, called ‘Proof Positive’. We’ve helped shape it. We’ve had a real influence from the bottom up… By being a B Corp, we’ve made people sit up and listen. I like to think we’ve influenced some of the other brands in Beam Suntory to look at B Corp as well.” Sam Galsworthy, Sipsmith Cofounder.
B Corp points in 2021
New B Corp influenced: Makers Mark
Core strategic impact pillars
Years as Sipsmith’s B Corp partner
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