Purpose driven storytelling is at the heart of my long career in communications and marketing. I help people identify their sustainability stories and tell them authentically. I use the right channels in the right way to bring a marketing strategy to life.
Some companies I’ve worked with:
Sipsmith Gin, Blick Rothenberg, Airbus, Duchy Originals, Aldi, Specsavers, Danone, NHS
A seismic change I’d like to see in the future:
Reshaping leadership by achieving true gender parity across company boards (as a working mum I have a personal passion to see flexible working everywhere and female leadership championed).
Why I work for Seismic:
I’ve spent many years communicating stories of social and environmental change. At Seismic I get to see change in the making!
The role of business is crucial if we’re to fix society and save our planet. Leaders are recognising this, but not fast enough. Slick communication has lept ahead of actual action and businesses are now suffering the consequences of disillusioned consumers and increasing regulation on sustainability reporting. We unpick the minefield of greenwashing issues and share some advice on how to authentically communicate your sustainability story.
As sustainability urgency escalates, the legal and regulatory areas that law firms manage means they play an increasingly important role in the global transition to a low carbon economy. B Corp provides an ideal framework to achieve this for the legal industry.
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