Webinar recording

Understanding the EU’s ECGT Directive

Nov 20, 2025

  • Virtual
  • Fashion
  • Food & Drink
  • Reporting
t-shirts

Watch the recording

About

Coming into force in 2026, this new EU legislation is designed to strengthen consumer protection and prevent greenwashing, introducing stricter rules around sustainability-related messaging to ensure all claims are clear, verifiable, and not misleading.

Understanding these changes now is essential to protect your brand, avoid compliance risks, and prepare your teams for what’s ahead.

Gain insight into:

  • Key compliance and enforcement dates
  • How to prepare compliant sustainability claims across marketing, labelling, packaging, and websites
  • The Directive’s impact on B Corp certification
  • The risks of non-compliance, and how to avoid them

On the panel

  • Rupert Earle, Partner and Head of Media Litigation, Bates Wells
  • Hélène Vey-Morit, Partner, Delsol Avocats
  • Tom Ebbutt, Director of Impact, B Lab UK
  • Amy Bourbeau, Cofounder and Chief Impact Officer, Seismic
  • Olivia Jennings, Senior Sustainability Consultant, Seismic

Meet the speakers

Amy Bourbeau

Amy Bourbeau

Cofounder and Chief Impact Officer

Olivia Jennings

Olivia Jennings

Principal Sustainability Consultant

Hélène Vey-Morit

Hélène Vey-Morit

Partner, Delsol Advocats

Tom Ebbutt

Tom Ebbutt

Partner, Delsol Advocats

Rupert Earle

Rupert Earle

Partner and Head of Media Litigation, Bates Wells