JDE Peet’s UK&I
Strategic communications to showcase JDE Peet’s sustainability leadership
Dynamic content that effectively engages customers and empowers sales teams
JDE Peet’s is a global tea and coffee manufacturer with established brands from Kenco to Douwe Egberts and Tassimo. Active in over 100 markets, sustainability sits at the heart of everything they do. To showcase JDE’s sustainability leadership to their Retail and Professional customers, the UK & Ireland team partnered with Seismic’s sustainability communications experts.
Establishing sustainability leadership with Retail and Professional customers
JDE Peet’s UK&I needed a way to bring their Common Grounds sustainability strategy to life for their Retail and Professional customers, helping their sales team confidently communicate their efforts as the demand for transparency grows.
An interactive communications tool to bring Common Grounds to life
Seismic arrived at a unique solution: an innovative, dynamic sales deck, beginning with an interactive ‘wall’ of content – with animations that collectively showcase the scale of JDE’s impact, but can individually be used to support brand campaigns and digital media. This comprehensive tool has empowered JDE Peet’s to confidently present their sustainability leadership in meetings with major grocers and key accounts across hospitality and the public sector, highlighting success stories, measurable progress and revolutionary practices.
It builds on several years of collaborative work between Seismic and JDE Peet’s, which has included redesigning the sustainability section of their website, visually showcasing ambitions and evidencing their claims; an interactive world map, bringing their global farmer programme to life with full transparency; and a launch video for Common Grounds.
“The deck is adaptable and professional, bringing our Common Grounds programme to life with credibility and imagination. It’s been well received in customer presentations and we’ve started using the animations across our digital channels, all of which serves to reinforce our commitment to sustainability and enhances our standing in the industry.”
Sustainability Lead UK&I, JDE Peet’s
Powerful, creative content – where design and impact meet
It’s also enhanced internal understanding of the Common Grounds sustainability programme, becoming a key resource for onboarding new starters and supporting ongoing employee education and engagement.
“Sustainability and being environmentally conscious has become a huge factor in opportunities with both new and existing customers, and is now built into every conversation we have with them. Being able to demonstrate our fantastic sustainable approach with Common Grounds gives us a huge advantage against competition and puts us in a fantastic place to win new business.”
JDE Peet’s
“Developing such a strong narrative has empowered JDE Peet’s UK&I to communicate their sustainability programme with confidence. I’m very excited about how their interactive communications tool will give a real competitive edge, helping them stand out in a crowded market, confident in their authenticity.”
Liz Naven, Senior Sustainability Communications Manager, Seismic
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