Founded in 1884, PZ Cussons is an international consumer goods FTSE250 business built on family values. They have over 20 beauty, baby and hygiene brands in their portfolio, including Carex, Original Source and St. Tropez.
PZ have pledged to become a B Corporation by 2026. Ambitious for such a large and complex business, this builds on their Palm Oil Action Plan, expanding their reduction targets for energy, plastics, water and waste.
Transforming a large, complex manufacturer
Building on their sustainability progress, PZ’s next ambition is to become a certified B Corporation by 2026. They see their journey towards certification as a bold statement of intent – to be among the first UK-listed companies to achieve it at a group-wide level.
Using the B Impact Assessment to inform sustainability strategy
Joanna, Chief Sustainability Officer at PZ Cussons, then gave autonomy to other markets – Africa, Asia and Australaisia – to implement an improvement strategy in their own way. For example, in the UK, a key focus was waste, but for other markets the focus was on the local community.
“We set our ambitions high but needed a strategy to get there. We used the BIA, with our Materiality Assessment, to create a framework.”
Cementing PZ’s reputation as a sustainable business for consumers and investors
PZ needed to work together with a partner like Seismic to help them identify and prioritise a plan of improvements, suitable for each different manufacturing region, and at the scale needed.
PZ believe B Corp certification will have benefits for them and all their key stakeholder groups. They see the B Corp logo as a mark of trust for consumers looking to buy from companies with ambitious sustainability goals and policies. PZ have noted retailers responding to this and spotlighting B Corp brands.
PZ also believe that certification will help them to attract the best talent, by improving their employer proposition and reputation with communities. Finally, PZ are aware that investors are increasingly focusing on ESG measures in determining which companies are worthy of investment, driven by a desire to invest responsibly, and a recognition that sustainable companies are providing better returns on investment.
B Corp Assessments completed, spanning 4 continents
detailed Improvement Plans
different brands globally
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