Understanding the EU’s ECGT Directive

Coming into force in 2026, this new EU legislation is designed to strengthen consumer protection and prevent greenwashing, introducing stricter rules around sustainability-related messaging to ensure all claims are clear, verifiable, and not misleading.

Understanding these changes now is essential to protect your brand, avoid compliance risks, and prepare your teams for what’s ahead.

Gain insight into:

• Key compliance and enforcement dates
• How to prepare compliant sustainability claims across marketing, labelling, packaging, and websites
• The Directive’s impact on B Corp certification
• The risks of non-compliance, and how to avoid them

 On the panel:

•  Rupert Earle, Partner and the Head of Media Litigation, Bates Wells
• Hélène Vey-Morit, Partner, Delsol Avocats
• Tom Ebbutt, Director of Impact, B Lab UK
• Amy Bourbeau, Cofounder and Chief Impact Officer, Seismic
• Olivia Jennings, Senior Sustainability Consultant, Seismic 

 The countdown has started. Lead from the front.

Watch the session on-demand.