About
Join us for a 60-minute virtual briefing on the evolving Green Claims landscape. With the Empowering Consumers for the Green Transition (ECGT) Directive deadline to transpose into individual EU nations’ law now passed and the UK’s Advertising Standards Authority (ASA) aggressively policing environmental claims, regulation is tightening.
Understanding and preparing for these requirements is critical to protecting your brand and avoiding significant financial and reputational risk.
The countdown to ECGT enforcement has officially begun. By 27th September 2026, every claim on your packaging, website, and social media must be verifiable and compliant, including products already sitting on retail shelves.
This webinar will provide a practical roadmap for navigating the latest EU and UK green claims regulations through real-world examples and interactive expert guidance.
We will cover:
- Key dates for ECGT compliance
- Learnings from transposition across Europe
- Navigating the EU and UK market to reduce complexity and cost
- An analysis of recent UK ASA rulings to understand how to avoid greenwashing complaints in your marketing
- Practical steps for auditing claims across marketing, labelling, packaging, and websites
- How ECGT directly impacts your B Corp status
This live, interactive session includes time for Q&A. Hear from regulation and B Corp specialists, Amy Bourbeau, Olivia Jennings, and Ro Egglesfield.
Preparing early is critical to avoid costly relabelling or the withdrawal of SKUs from manufacturing lines, reputational damage linked to greenwashing, and potential financial penalties for non-compliance. Many businesses are already taking action to prepare.
Meet the speakers
Amy Bourbeau
Cofounder and Chief Impact Officer
Olivia Jennings
Principal Sustainability Consultant
Ro Egglesfield
Head of Impact Development
