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The deadline is here. Are you compliant?
On 27th September, the Empowering Consumers for the Green Transition (ECGT) Directive takes full effect. That gives you exactly 11 days from this webinar to ensure every sustainability claim on your packaging, website, and social media is evidence-based, verifiable and comparable, including products already in the market.
Join B Corp and regulatory specialists Amy Bourbeau and Ro Egglesfield for an urgent, 60-minute virtual briefing.
Failure to prepare risks costly relabelling, emergency changes to manufacturing and operations, severe financial penalties, and lasting reputational damage from greenwashing accusations. Attendees will get an exclusive look into our new ECGT & UK Green Claims Rapid Claims Review tool. Built to remove the heavy lifting of claims compliance, it pairs AI-enabled screening with expert advice to deliver rapid, pragmatic guidance for your brand.
The webinar will cover:
The most up to date learnings from the directive’s transposition across Europe.
The common claims that are now prohibited under ECGT, and the specific, verified language you must use to replace them.
Practical, immediate steps to audit your claims across marketing, labelling, packaging, and digital channels before the deadline.
How to embed preventative measures within your business to mitigate future risk
This is a live, interactive session featuring real-world examples and dedicated time for your Q&A. Don’t get caught out. Many businesses have already taken action to protect their brand.
Meet the speakers
Ro Egglesfield
Head of Impact Development
Andy Schmidt
Cofounder and Chief Community Officer
