EU Directive on
Empowering Consumers
for the Green Transition:
Guide for Businesses

Everything You Need to Know About EU Anti-Greenwashing Legislation.

Download our guide for more information.

The ECGT will fundamentally change how brands communicate sustainability claims. These rules are legally enforceable from 27 September 2026 and require every claim, label and certification to be clear, specific and backed by evidence.

This guide distils the essentials so your team can move quickly, confidently and in line with what the law now demands.

What’s inside

• What the ECGT covers and who is affected
• The claims, communications and certifications that must change
• The exact requirements coming into force from September 2026
• What B Corps need to do under the new standards
• How to complete the Three Cs audit
• A practical pathway to prepare across 2026

Who this guide is for

Any business whose products or services reach EU consumers, including through retailers, marketplaces or distribution partners. This includes brands, service providers, B Corps, marketing teams, sustainability teams and leaders managing regulatory or commercial risk.