How we work

Embedded Sustainability Team (EST)

From Cost Centre to Profit Driver

What if your sustainability programme could drive profit instead of draining it?

IBM research1 across 5,000 CEOs shows businesses that truly embed sustainability (rather than just “doing” it through one department) see commercial growth.

75%

Businesses that embed sustainability see greater revenue growth

52%

Businesses that embed sustainability outperform peers in profitability

1 IBM Institute for Business Value. “Beyond checking the box: How to create business value with embedded sustainability.” IBM, February 2024.

The difference?

Businesses with embedded sustainability make it everyone’s responsibility, not one person’s problem.

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Roz Cuschieri

CEO, Pure Pet Food

Roz Cuschieri

The team at Seismic are truly exceptional. You have all very quickly become attuned to our business and the ambitions we hold. Since working with your team we have been striving to embed sustainability into more of our business decisions. Seismic is helping us do better business responsibly and our resulting commercial performance is strong.

The Reality

One Person Can’t Do It All

Your sustainability manager is juggling carbon reporting, supplier assessments, stakeholder engagement, regulatory compliance, impact measurement, and strategic planning. By 2030, 20% of jobs will lack the green talent to fill them, yet businesses are expecting one person to fill all those gaps today.

The Solution

A diverse team with embedded capability to navigate evolving challenges and create long-term value.

Sustainability has to become everyone’s responsibility.

The real cost of this approach is:

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Slow progress on critical initiatives

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Missed commercial opportunities

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Reactive compliance instead of proactive advantage

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Burnout and high turnover in sustainability roles

The Solution

A diverse team with embedded capability to navigate evolving challenges and create long-term value.

Sustainability has to become everyone’s responsibility.

What your Embedded Sustainability Team (EST) does

Deliver Your Sustainability Ambitions at Pace

We embed a dedicated team within your business for 2-3 years, accelerating your sustainability progress and transferring deep capability across all functions. We meet you where you are at, and leave you with sustainability embedded and tied to commercial success.

Step 1

Make change happen

You get a dedicated programme manager, supported by our experienced team of sustainability experts. We become part of your business, focused entirely on driving your ESG roadmap forward.

Meet some of our experts

Embedded Sustainability Team
Embedded Sustainability Team

Step 2

Build Lasting Capability

While we’re delivering your sustainability ambitions, we’re systematically transferring knowledge, tools, frameworks and skills to your team, building confidence and leadership. The goal isn’t dependency; it’s independence.

Seismic have added so much value and expertise to our sustainability journey from the very beginning. Our small in-house team has been continually supported and upskilled by their experts who are always more than happy to help. Together we’ve made huge progress – from successfully navigating B Corp certification, to developing strategic and commercially-focused targets and positioning, to building our first climate transition plan. Unlike other consultancies, Seismic feel like true collaborators, bringing their knowledge, enthusiasm and experience to every project. They have accelerated our progress and been instrumental in developing our internal skills and embedding sustainability across our business.

Isabelle Haigney

Isabelle Haigney

Sustainability Engagement Lead,
Motability Operations

How It Works

Bespoke Integration

We help close the gap between your sustainability ambitions and current capabilities. Our approach addresses five key areas that work together to make sustainability part of how your business operates every day.

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Business & Sustainability Strategy

Aligning commercial objectives with sustainability gaps to create a strategic roadmap

e.g. Ambitions Workshop, Gap Analysis, Materiality Assessment, Roadmap

Governance & Business Integration

Embedding committee structures and governance behaviours that ensure cultural integration

e.g. Committees, Sustainability Champions, Strategic KPIs

Stakeholder Engagement

Internal and external communication to engage all stakeholders in sustainability

e.g. ESG Literacy Training, Impact Report, Internal Comms, Board Reporting

Cross Function Implementation

Roadmap execution successfully actioned across the business

e.g. Policy Writing, Sustainability Coaching, Carbon Footprint, DEI measurement

Frameworks & Reporting

Voluntary and mandatory frameworks identified for transparent reporting and compliance

e.g. B Corp, EcoVadis, CSRD, TCFD

How it Feels Day To Day

An Extension of Your Team

This isn’t traditional consulting. We become part of your everyday:

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Team members with your company email addresses

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In-person connection at your office

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Attendance at team meetings and company events

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Direct integration with your existing processes and functions

Core Team with Access to Expert Network

You’ll have a dedicated core team working on your business every day, backed by access to relevant specialists across our network when you need specific expertise.

We bring the right knowledge when you need it, from board-level strategic thinking to hands-on implementation, without you having to manage multiple relationships or contracts.

Seismic’s full service sustainability partnership has been so valuable for team.blue as we are a small internal team, and I have a dual role. The team has been an extended arm and an essential strategic advisor to challenge us. Not only has this driven our sustainability progress but it’s been critical to speed up our strategic development.

Vanessa De Waele

Vanessa De Waele

Group General Counsel &
Sustainability Director

Seismic Team

Human-First Approach

We believe sustainability transformation happens through people, not just processes. Our team integrates culturally as well as operationally, building the relationships and trust that inspires real change.

Guide

Seismic EST Brochure

Guide

Are you ready to start using sustainability as a profit driver?

Most businesses are “doing” sustainability. Few are embedding it.
This guide will show you how to close that gap.

  • Why embedding drives commercial performance and the cost of inaction
  • What embedded sustainability looks like in practice
  • Learn from businesses already leading the way

Insights

FAQs

Olivia and Krista chatting

FAQs

What is the difference between the Embedded Sustainability Team and hiring an in-house sustainability professional?

Since 2020, there has been a 19.9% increase in full time employees in sustainability roles. However, global demand for green talent grew twice as quickly as supply between 2023 and 2024. 

The pace of change, and breadth of skills and expertise needed in small and medium-sized businesses cannot be covered by 1 or 2 sustainability professionals alone. Furthermore, it is costly and sometimes slow to find the right people internally and in todays economic climate reducing fixed costs can be a significant advantage.

Seismic’s Embedded Sustainability Team provides a more efficient and cost-effective solution by providing access to a range of experts with diverse skills and experience, eliminating the need for recruitment and training while offering immediate support and flexibility.

How does the Embedded Sustainability Team integrate with our existing team and company culture?

We take a collaborative approach, working closely with you to understand your specific needs, priorities, and company culture. Our experts become an extension of your team, ensuring seamless integration and knowledge transfer. We prioritise clear communication, regular actionable insights, and ongoing feedback to ensure alignment and maximise impact. Operating over a minimum 12-month term, with the flexibility to scale and adapt, your embedded team seamlessly bridges the capability and capacity gap.

What's the difference between hiring a consultant and using Seismic's Embedded Sustainability Team?

While both options offer sustainability expertise, they differ in approach and scope. Hiring a consultant typically provides short-term support for a specific project or task. In contrast, our Embedded Sustainability Team offers a more integrated and long-term solution. We embed a dedicated team of ESG experts within your organisation, providing ongoing support, knowledge transfer, and strategic guidance across all areas of sustainability. This fosters a deeper understanding of your business, enabling us to tailor solutions to your specific needs and drive continuous improvement.

How can the Embedded Sustainability Team help us achieve our specific sustainability goals?

Our Embedded Sustainability Team is tailored to your unique needs and objectives. Whether you’re aiming to reduce your carbon footprint, improve your supply chain sustainability, enhance your ESG reporting, or embed sustainability into your company culture, our team of experts will work with you to develop and implement a customised strategy and plan that aligns with your goals and drives measurable results.

Contact

Partner with Seismic
and make the shift

We know this is a complex subject, we want to make it simple to execute. Get in touch to speak with an expert.