Why I work for Seismic:
I’ve spent many years communicating stories of social and environmental change. At Seismic I get to see change in the making!
My experience:
Purpose driven storytelling is at the heart of my long career in communications and marketing. I help people identify their sustainability stories and tell them authentically. I use the right channels in the right way to bring a marketing strategy to life.
Some companies I’ve worked with:
Sipsmith Gin, Blick Rothenberg, Airbus, Duchy Originals, Aldi, Specsavers, Danone, NHS
A seismic change I’d like to see in the future:
Reshaping leadership by achieving true gender parity across company boards (as a working mum I have a personal passion to see flexible working everywhere and female leadership championed).
Where I like to be:
Eating great food, hanging with my kids, wild swimming in the rivers of Hampshire where I live (not all at the same time!)
My Insights
How does Net Zero fit with B Corp?
As we face the realities of a climate emergency, businesses are struggling with how to set realistic and challenging sustainability goals and targets. Crucially they want to know how to take meaningful action to meet those targets. So where do Net Zero and B Corp fit in?
Sipsmith Gin: A founder-led journey to sustainability
Founder-led companies are ideally positioned to become B Corps because founders with a strong sustainability agenda are especially effective at transferring their vision through the business. So what happens to that sustainability vision when the business is acquired by a larger group?
How to use the BIA to improve your sustainability strategy
B Corp is more than just a certification; it’s a framework for ESG Strategy. Read the highlights from our Breakfast Briefing where we discuss this very topic.